Case Study

Pardoo RoadhouseDigital Rebuild & SEO

Rebuilding a trusted outback stop’s digital presence post-Cyclone Ilsa, focusing on mobile responsiveness, real-time updates, and SEO to boost visibility and visitor experience.

Pardoo, Western Australia
Travel, Hospitality, Fuel & Services
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Project Detail

Pardoo Roadhouse partnered with us to revamp their digital presence following the impact of Cyclone Ilsa. The goal was to modernize their website, improve search engine visibility, and enable easy content management. We delivered a fully redeveloped, mobile-friendly website that highlights their services, attractions, and facilities. A user-friendly CMS was integrated to allow their team to update content effortlessly. Additionally, we optimized the site for SEO, enhancing discoverability for travelers searching for outback stops, fuel access, and local attractions. The result is a refreshed digital experience that supports Pardoo’s continued growth and visitor engagement.

Client Overview

Pardoo Roadhouse is a trusted outback stop in Western Australia, offering 24/7 fuel, food, supplies, and caravan park facilities. After Cyclone Ilsa in 2023, they rebuilt stronger, with a focus on enhancing the visitor experience. Our website development services helped them showcase their offerings, share real-time updates, and attract both new and returning travelers through a modern, mobile-friendly online presence that reflects the spirit of Pardoo: resilient, welcoming, and ready for adventure.

Industry

Travel, Hospitality, Fuel & Services

Project Type

Web Development & SEO

Technologies

.NET Core
API Development
Next.js
JavaScript
HTML
SCSS
Bootstrap

Major Features Delivered

Comprehensive solutions designed to enhance user experience and drive business growth.

Mobile-Responsive Design

Seamless experience across mobile, tablet, and desktop devices.

Content Management System (CMS)

Enabled Pardoo team to easily manage and update site content.

On-Page SEO Optimization

Improved visibility through optimized metadata, keywords, and structure.

24/7 Fuel Service Information

Displayed fuel types, availability, and card access for travelers.

Contact & Location Integration

Embedded Google Maps, contact forms, and quick access to support.

Challenges & Solutions

We identified key pain points and developed targeted solutions to transform the resort's digital presence.

Challenges

Outdated & Non-Mobile-Friendly Website

The old site lacked responsiveness and didn’t represent the new direction after Cyclone Ilsa.

Poor SEO Performance

Minimal visibility in search engines made it hard for travelers to discover them online.

No Content Management

Updates required developer assistance, slowing down information sharing.

Incomplete Service Showcase

Core offerings like fuel access and nearby attractions weren’t clearly presented.

Solutions

Modern Responsive Redesign

Implemented a mobile-first, visually appealing design aligned with the brand.

SEO Implementation

Optimized metadata, keywords, and structure for stronger discoverability.

CMS Integration

Added a user-friendly CMS for quick and independent updates.

Service Highlighting

Showcased 24/7 fuel access, caravan facilities, and attractions like Cape Keraudren.

Project Snippets

Visual highlights showcasing the transformation and key features of the new website.

ImagePardoo Roadhouse
ImagePardoo Roadhouse
ImagePardoo Roadhouse
ImagePardoo Roadhouse
ImagePardoo Roadhouse
ImagePardoo Roadhouse

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Business Values Provided

The digital transformation delivered significant value across key business areas.

Stronger Online Presence

Modern design, mobile-first approach, and SEO best practices elevated brand visibility across digital channels.

Improved Customer Experience

Faster load times, clear CTAs, and an intuitive interface created a smoother, more satisfying user journey.

Easy Content Management

A modular CMS structure allowed quick updates to pages, banners, and promotions without developer involvement.

Tourism & Revenue Growth

Increased reach and streamlined booking paths contributed to more visits, longer stays, and higher revenue.

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